Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight to your sales and marketing process. Video content generates more engagement with users because it forces scrolling users to stop and pay an extra second of attention to the post before understanding it. As video becomes more popular 82% of all consumer internet traffic will be video content by 2022.
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"According to surveys, including a video on your landing page can increase your conversion rate by up to 80%, We can only echo that we have seen the same power that video can add to a marketing campaign."
- Rasmus Wilke, Digital Marketing Specialist
Various platforms such as Facebook are pushing to be a video-first platform and often prioritizes video assets to align with that mindset. Since Facebook’s traffic is primarily mobile, vertical video formats allow for much more real estate on the screen than horizontal videos. This allows for more visibility and better opportunity to produce a click. At Iternum Digital we are experts in mobile-first optimized videos for Facebook and other social media platforms.
SEO & VIDEO
Search engines love video. A website is 53 times more likely to reach the front page of Google if it includes video. Why is this? Video is the #1 piece of content that engages site visitors — so they are more likely to stay on your site. Google reads this as a quality stamp. At the same time a video on your landing page is more likely to increase your conversion rate. This means that video is not only a great tool in your marketing strategy for social media but definately also on your website.
There is a lot of advantages by including video content in your digital marketing strategy. Video can results in a 2x increase in clicks, a boost of CTR by 2-3x and an average incresse of conversions by 20-30%. But video is also a great asset for your data. A high quality, powerful video will help drive qualified leads to your business. When you include videos in your marketing cycle you will get robust data about how your potential customer interacts with your brand. This data is essential to execute a successful strategy.
At Iternum Digital we have world-class award winning creatives working in house to provide and produce our clients the best video content in the industry. This is important as 93% of brands got a new customer because of a video on social media. We know what it takes to get through to the customers and we understand the customer journey as well as the best practices within the content community. 85% of all video content uploaded to Facebook is watched without sound, so subtitling for Facebook, youtube and instagram are standard and always included.