SOCIAL MEDIA

Social media is a part of our everyday lives. This is where we keep in touch with our friends, follow people who inspire us and keep up to date with companies we like and stay loyal to. In the last couple of years the opportunities to market your business through paid ads have grown and turned social media into a perfect digital advertising platform for reaching both, new and already existing customers.

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"Creativity and results go hand in hand when it comes to social media. We give you the perfect combination."

- Mathilde Streton, Head of SoMe

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FACEBOOK

Facebook is a great platform for advertising, however, it is still important to remember that people are reactive when they are on this platform, which means that your ads have to be precise and graphically spot on to make people want to click on them. When creating ads for Facebook (and Instagram) you’re able to create carousel, image, video, lead generating ads and much more. Iternum Digital can help you from start to finish: with graphical work, targeting (based on such factors as age, gender, interests, location, education, etc.) and regular optimization. You are also able to use the product catalogue to target previous visitors with ads containing the exact products they have been researching.

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INSTAGRAM

Owned by Facebook, Instagram is the platform for more visuals and less text. Just as on Facebook, businesses have the possibility to get their ads placed on the users’ feeds showing image or video ads for relevant target groups. Iternum Digital can help you get going on both, Facebook and Instagram, and set up the right targeting and optimization strategy. The synergy effects we see from showing ads on both, Facebook and Instagram are usually very high.

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YOUTUBE

YouTube has become immensely popular among kids, teenagers, and young adults. It is also becoming a search engine for “how to” and review videos. Having your own YouTube channel can be a great way to reach potential customers, but you also have the opportunity to advertise on YouTube. Bumper ads and view through ads are shown before other videos and it’s possibile to attach clickable CTAs that can direct people to the desired landing page – maybe your own channel or your website. Analyzing the data through YouTube Analytics is an important part of researching success on YouTube. Here, for example, you can see for how many seconds someone watches the ad before skipping it. This is where the expertise is really needed and where Iternum Digital can help you make money out of your creativity.

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INFLUENCER MARKETING

Influencer marketing is a diciplin in growth. Influencer Marketing is especially a significant part of Instagram, but on the other Social Medias as well you can achieve great results with Influencer Markerting. With a strong Influencer Strategy you can strengthen your brand, create better awareness and more conversions. Influencer Marketing is the ideal way to believable and personal marketing for many brands. Do you want influencer marketing to be part of your social media strategy? We can help you put together the rigth strategy, that fits both your audience and businessmodel, so you get the full return.

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PINTEREST

Pinterest is the media to create inspiration and get the users curiosity germinating. Pinteret is all about having an organic feed filled with relevant and interesting boards your audience feel inspired to follow. A post on Pinterest can go on a long and far organic journey, if the post is using intelligent SEO and a visuel expression, that makes the user want to explore. On Pinterest it is possible to work with both Branding and Awareness, but also sales. No matter the purpose with your presence on Pinterest, we recommend, you combine your organic flow with ads and dynamic shopping retargeting, which will boost your performance.

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LINKEDIN

Influencer marketing is a diciplin in growth. Influencer Marketing is especially a significant part of Instagram, but on the other Social Medias as well you can achieve great results with Influencer Markerting. With a strong Influencer Strategy you can strengthen your brand, create better awareness and more conversions. Influencer Marketing is the ideal way to believable and personal marketing for many brands. Do you want influencer marketing to be part of your social media strategy? We can help you put together the rigth strategy, that fits both your audience and businessmodel, so you get the full return.