The usability of your website is of uttermost importance to your overall digital performance. It affects both your ranking in SEO as well as your quality score in Google Ads.
If your website is too complicated or doesn’t build enough trust you will without doubt miss out on conversions and profit. Iternum Digital can help you improve your site’s usability.


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"UX, UI and CRO go hand in hand to create a more user friendly website where visitors become customers. This is not to be neglected."

- Mathilde Streton, Head of SoMe

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“CRO is all about improving the conversion rate, namely the percentage of visitors who continues on converting on your site. Iternum Digital’s conversion optimization program delivers fast results for your business. By using Conversion Rate Optimization we can improve your performance in your different digital channels. Our program follows a documented process consisting of different stages of planning, design, implementation, A/B testing and reporting. The insights we can create for your business through our conversion optimization program will help you increase your conversions, revenue and profit. ”

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User Experience (UX) is not just one single thing or one type of design. To simplify it, think of UX as being the data, prototyping, research, flow and functionality that creates the foundation for what should become a great experience for the user. It comes down to every touchpoint between your brand, product or service and the user and therefore the UXD (User Experience Design) is applicable to both online and offline channels. UX helps people accomplish tasks across platforms and plays a big part in the overall usability for a company’s customers.

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The User Interface is the visual output of the findings made through UX. The UX provides the data and functionality, but is no good if the interface doesn’t have a nice look and good “feeling” to it. The UI is where you do magic with the design so that the user knows exactly how to navigate your interface. In the end, this make it’s easier for the user to reach his or her goal – be that buying a product, signing up to a newsletter or calling in for a free consultation. UI is where the designer works with Gestalt Laws (Law of Similarity, Law of Pragnanz, Law of Proximity, Law of Continuity and Law of Closure), colour psychology, typography, layouts and more to make sure all the functionality is easily navigated.

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Great usability is best reached when UX and UI (User Interface) go hand in hand. You might have all the functionality needed on a website, but if it doesn’t look great and makes sense to the user, the usability on that website is bad and the user will continue the search somewhere else. Great usability will keep users on your site and increase interaction, which will send a positive signal to Google, improving your SEO performance. Traffic and interaction might not be enough to guarantee conversions though, and this is where CRO comes in.