Amazon is the biggest marketplace in world and sold for over app. 280 billion $ dollars in 2019. And Amazon is still growing and gaining in market shares across the world.
In the US almost 50% of all product searches happen on Amazon, and app. 30% in Germany. This means, that you as an e-commerce, have a great potential to increase your sales and attain new markets. We offer help to you, who are new to Amazon, and to you, who are already selling on the platform today.
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"There are many factors to consider if you want to be successful on Amazon. With a thorough market analysis and strategy development we will help you to get started and achieve success on Amazon."
- THERESE CASSERLöV, DIGITAL MARKETING SPECIALIST
WHO CAN SELL ON AMAZON?
It is possible for commerce and brand owners alike to sell on Amazon. Generally speaking it is easier to obtain success on Amazon, if you are a brand owner. Furthermore brand owners also have an opportunity to register your trademark and with this approach gain other advantages, such as to build your own Amazon Brand Store (Your own website on Amazon to promote your trademark). As a commerce you will, with a great probability, sell a lot of the same products as many other, which often mean greater competition.
No matter which company you own and which products you sell, we recommend a thorough market analysis before you consider selling on Amazon. We will help you to analyze and assess your potential on the platform.
HOW DO YOU SELL ON AMAZON?
It is possible to sell two different ways on Amazon – either by letting Amazon deal with stock and logistics, this is called FBA (Fulfillment by Amazon), or by you, as a company, can be responsible for the logistics and sending products directly to the consumer. This possibility is called FBM (Fulfillment by Merchant).
There are advantages and disadvantages with both approaches, but FBA is usually recommended in most cases, because Amazon offers competitive prices and handles returns as well as costumer service. With this approach it is possible for you instead to focus on growing your business. Furthermore products, which are handled via FBA often have more conversions. This is because of Amazon’s algorithm, which chooses to rank these products highest both organic and paid advertisement.
No matter which solution fit you best, you have to register an account before you can start selling. We help you through the account registration that can often be a difficult and time consuming process.
HOW TO BE SUCCESFUL ON AMAZON
There are many parameters/factors to consider, if you want to achieve success on Amazon. First and foremost, it is about having a product with potential. This is what our market analysis can show.
Secondly it is important to work with SEO, PPC and reviews. Read more about this and how can help you below.
To put it briefly, it is about using the correct keywords for your products, so the customer can find, what they are searching for. This is something to take into consideration, when you list your products on Amazon. With a thorough keyword analysis, we will ensure to make SEO optimized product pages.
PAID ADVERTISING (AMAZON PPC)
Like Google, Amazon also has a campaign tool, where you can market your products and ensure that you are visible with relevant searches, The creation of the correct Campaign type, which ensures you a good ACoS (Advertising Cost of Sale), demands a great knowledge of how Amazon PPC works Based on your business model, we can help you to set up and optimize your cost-effective campaigns, which will increase your sales.
With many and good reviews, you increase your conversion rate and produces better results, both organic and advertising). To obtain many reviews is not simple and takes time. We will help you to prepare a strategy and a process.
WHICH MARKETPLACES CAN I SELL ON?
It is completely up to you which marketplace you want to sell your product on. But our costumers usually want to focus on the European market. When you set up a seller account in one of the European countries, you also get acces to sell your products ono the other marketplaces.
Amazon marketplaces, which exists today:
- Europe (Germany, Spain, Italy, France, UK and Sweden)
- America (United States, Canada. Brazil and Mexico)
- Asia – The Pacific Ocean (Japan, India, Australia and Singapore)
- The Middle East (The United Arabic Emirates & Turkey)
WHAT DOES IT COST?
The cost of selling on Amazon varies independently on which type of product you sell and if you are selling via FBM or FBA.
The costs can be categorized in these following categories:
Amazon tager altid en procentdel at dit salg beregnet efter din salgspris. Gebyret ligger normalt mellem 10-15%, men varierer alt efter kategori. Denne afgift betaler du uanset, om du anvender FBM eller FBA.
If you choose FBA, you will be paying for stock control, which is comprised of dispatch fee and storage costs. The dispatch fee varies from the size of the products and which market(s), you sell on. Storage costs is calculated by volume.
Paid advertising, which increases your sales, should be considered as an expense.
There is also other cost such as return costs (if you are using FBA). In addition to that, your seller account also costs app. 400 DKK/month (professional account).